Comments on: TV's Gravitational Pull in the Digital Universe http://voices.allthingsd.com/20070507/susan-whiting/ from other Web sites Wed, 25 Nov 2009 02:45:32 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Robert Seidman http://voices.allthingsd.com/20070507/susan-whiting/comment-page-1/#comment-11 Robert Seidman Fri, 25 May 2007 20:43:06 +0000 http://voices.allthingsd.com/20070507/susan-whiting/#comment-11 Not to beat the dead horse, but I found <a href="http://news.yahoo.com/s/nm/20070525/media_nm/season_scheduling_dc;_ylt=AkatZA1TJydWHJ3M0mR7Ky2iMhkF" rel="nofollow">this story</a> where the chief or research for CBS indicates half of the viewership of Thursday night episodes of CSI is coming from DVR playback. Half! If DVRs really were still all that “early adopter”, how do you account for HALF? HALF! : ) Not to beat the dead horse, but I found this story where the chief or research for CBS indicates half of the viewership of Thursday night episodes of CSI is coming from DVR playback.

Half!

If DVRs really were still all that “early adopter”, how do you account for HALF?

HALF!

: )

]]> By: Robert Seidman http://voices.allthingsd.com/20070507/susan-whiting/comment-page-1/#comment-10 Robert Seidman Thu, 24 May 2007 20:54:16 +0000 http://voices.allthingsd.com/20070507/susan-whiting/#comment-10 Realistically IPODs, DVRs and Youtube are hardly the realm of "early adopter". DVRs make enough difference that you already try to account for shows that were timeshifted less than 24 hours after broadcast into your own ratings. There is no argument that television will remain vital (and I think dominant), but "viewers" won't be deciding when, where and how to watch television -- PEOPLE will increasingly decide when, where and how to access ANY media. Either way, ultimately the internet itself will be the DVR, and people will be able to access information (including Nielsen ratings!) whenever and however they choose. Realistically IPODs, DVRs and Youtube are hardly the realm of “early adopter”. DVRs make enough difference that you already try to account for shows that were timeshifted less than 24 hours after broadcast into your own ratings.

There is no argument that television will remain vital (and I think dominant), but “viewers” won’t be deciding when, where and how to watch television — PEOPLE will increasingly decide when, where and how to access ANY media.

Either way, ultimately the internet itself will be the DVR, and people will be able to access information (including Nielsen ratings!) whenever and however they choose.

]]>