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Fear and Loathing Is Not a Great Brand Image

November 30, 2007
by Fred Wilson
Managing Partner, Flatiron Partners and Union Square Ventures

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I know Apple is one of the most loved companies in the world. I know that my girls and my friend Howard have ridden Apple’s stock from pre-split $20s to 10-to-15x returns. I know that the Apple lovers will hate me and flame me for what I am about to say.

My brand image of Apple these days is fear and loathing. I am afraid to upgrade to a new version of iTunes, because it might make my music and video unusable or it might brick my iPhone. I am afraid to upgrade to Leopard because it might brick my MacBook.

I have a brand new iPhone sitting right next to me on my desk that I can’t figure out how to unlock and jailbreak now that it comes preloaded with 1.1.2 firmware. So it just sits there on my desk making me hate Apple more every day. … Read the rest of this post

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