BeaconGate: Hey Coke, Don’t Just Blame Facebook

Coca-Cola’s decision to pause and rethink their involvement with Facebook’s Beacon advertising program was a big topic of discussion over the weekend in this corner of the Internet we call the blogosphere. It was a particularly shocking reversal, given that Coke was one of the landmark partners of Facebook’s new social-advertising effort. Coke, to put it bluntly, threw Facebook under the bus, essentially shirking away from their own role in the Beacon controversy, much like 44 other partners who teamed up with Facebook. … Read the rest of this post