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My New Facebook Strategy and the FB Power Level

December 19, 2007
by Mark Cuban
Entrepreneur

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Mark Cuban

I had heard there was a 5k friend limit on Facebook. I just didn’t take it to heart. Until I reached 5k and tried to add 5001, at which point FB reminded of the limit. It was a weird moment, but actually one that I have come to respect and appreciate. Facebook went from being a way to broadcast information to 5k people–probably 4k of which I didn’t know or even have a business link to–to a platform I either had to take seriously or walk away from.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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