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The Google Monopoly Begins

December 21, 2007
by Joe Wilcox
Blogger, Microsoft Watch

Joe Wilcox

One reason historians study the past: Events are cyclical. What happened before happens again. The Federal Trade Commission should have more closely studied past mistakes before approving Google’s acquisition of DoubleClick. Google is becoming the new Microsoft, only much worse. When historians look back on the early 2000s, the DoubleClick merger will likely stand out as the turning point for Google. History isn’t yet written. The European Union can still spoil the deal.

Early signs aren’t good on the continent for merger approval. If the EU clears the acquisition, then the merger will mark the start of the Google monopoly.

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