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Viacom’s Web Stats: Still Playing Catch-Up

January 3, 2008
by Peter Kafka
Managing Editor, Silicon Alley Insider

Peter Kafka

Viacom’s MTV kicks off 2008 by announcing that it streamed 1.2 billion videos from its music-oriented Web sites last year, and that those Web sites attracted an average of 30 million uniques per month. Viacom has worked mightily in the last year to explain how committed it is to the Web, and frequently trumpets stats like these to make its case (other favorites: 300 Web sites, 90 million uniques across all of its sites, $500 million earmarked for video-game investment, etc.).

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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