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Striking Writers to Launch Online Video Company, Seeking $30M+

Liz Gannes

Out of work and newly wise to the state of content being distributed online, a group of professional writers is looking to start their own production and distribution company. Aaron Mendelsohn, writer of the Disney film “Air Bud” and an active Writers Guild of America member, is captaining the efforts, and says he has gotten a group of “A-list” film and TV writers on the team. He’s also partnering with online community experts from Silicon Valley and raising “north of $30 million” in venture capital, with the idea of launching a company called Virtual Artists later this year.

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