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Carbon Widget Reaches 1 Million

January 17, 2008
by Katie Fehrenbacher
Editor, Earth2Tech

Katie Fehrenbacher

You can thank this blog post for even more carbon emissions in the atmosphere. That’s because Web hosting is largely powered by fossil fuel power plants and computers run on electricity. To help bring a little carbon transparency to Web sites, including those in our good ol’ blogosphere, two student entrepreneurs–Alex Wissner-Gross at Harvard and Tim Sullivan at Yale–have developed the CO2 Stats Project, a widget that tracks visitors to Web sites, calculates the sites’ carbon emissions and offsets the lot. Wissner-Gross and Sullivan tell us that their widget, launched at the end of October, has grown to more than 1 million unique visitors viewing it each month across about 700 sites.

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About Voices

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do:

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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