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LeapFrog Hopes for Next Hit With Interactive Reading Toy

January 29, 2008
by Miguel Helft
Staff Writer, New York Times

Miguel Helft

LeapFrog Enterprises needs a knockout hit. The company’s LeapPad became an instant sensation after it was introduced in 1999 and helped turn the small educational toy maker into one of the fastest-growing toy companies in history. But as the LeapPad aged, LeapFrog’s fortunes sagged. This week, LeapFrog pulls the wraps off the LeapPad’s successor, the Tag, a thick, white-and-green plastic stylus that turns paper books into interactive playthings.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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