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Fresh From New York: Trends in Online Advertising

January 31, 2008
by Julie Ruvolo
Blogger, VentureBeat

Julie Ruvolo

Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference. Here are some of the trends people were talking about:

  • Ad networks were the darling acquisition targets of 2007, but what are they worth?
  • Content versus community ad-targeting is emerging as a major debate.
  • The gap is widening between the proportion of people online, and the proportion of ad dollars spent online.

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