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Microsoft’s Inner Thoughts on Online Advertising

February 4, 2008
by Louise Story
Staff Writer, The New York Times

Louise Story

Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo? In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits. (See that post here.) Re-reading those documents now shows that Microsoft was clear with the Federal Trade Commission that an approval of Google-DoubleClick might lead it to take drastic action–like it is doing now with its bid for Yahoo.

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Tagged: Google, Microsoft, Voices, Yahoo, advertising, , , , , | permalink
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