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CNN Launches iReport.com

February 12, 2008
by Mike Shields
Staff Writer, Mediaweek

Mike Shields

Since CNN embraced the citizen journalist movement back in August 2006 with the launch of its iReport initiative, the news organization has received nearly 100,000 news-related photos and videos from viewers, including nearly 10,000 this past January alone. Yet less than 10% of those submissions have appeared on CNN.com or the cable channel. That’s all about to change. Time Warner’s CNN this week will enter YouTube territory with the launch of iReport.com, a new Web site built entirely on user-produced news.

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