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Game of the Year

February 14, 2008
by Michael V. Copeland
Senior Writer, Fortune

Michael V. Copeland

If you haven’t heard of Spore, you will. Although it’s not due out before midyear, Spore is already the most eagerly awaited computer game of 2008–the recipient of more than half-a-dozen critics’ awards even before its release. That’s in part because of the oversized reputation of its creator, Will Wright, one of the world’s most famous and successful game designers. Starting in 1989 with his breakthrough computer game SimCity and following with titles that include SimEarth, SimAnt, SimLife, and SimFarm, Wright’s franchise of simulation entertainments has generated more than $2.5 billion in revenue. His biggest hit, the Sims, is the best-selling computer game of all time.

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