How Good Was 2007 for Newspaper Web Sites?

Last year was a “banner year” for U.S. newspaper Web sites, an industry association announced in a recent press release, headlined, “Online Newspaper Viewership Reaches Record in 2007.” The Newspaper Association of America also noted that the fourth quarter set a record for any quarter since the group started tracking online audience, in 2004, and October set a monthly record. But placed in the context of an overall increase in Americans’ online usage, newspapers’ electronic march forward looks a lot slower. More people are spending more time loading more Web pages, lifting the boats of lots of online categories.

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