Comments on: What Consumer Technology Companies Can Learn From Apple Product Launches http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/ from other Web sites Mon, 23 Nov 2009 19:39:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Barton CLS http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-731 Barton CLS Tue, 07 Oct 2008 19:15:00 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-731 I agree with Fred. Apple loveboys only remember the glory, and are king in not talking about the flaws. The iPhone announcement was horrible in Belgium. It not only was in contradiction with the Belgian law, the information on their website was plain wrong. Proof: http://www.flickr.com/photos/bartclaeys/2565897282/ Remember the Apple Cube? Where is it? Plain dead. Remember the problems with the iPod batteries? And the continuing hardware problems with their notebooks (you can cook eggs on them)? Remember the software problems with Rosetta? I can continue... And about the naming, you're just plain wrong. I've got an iPod next to me. Can you tell me how I can figure out which type it is? No, it's impossible. Did you ever examined the packaging of the Apple Remote? Does it say the Menu button doesn't do anything on your iPod besides lighting up the backlight? I spend hours and hours to figure out why that button didn't work... Oh, and the iPhone's alarm doesn't go off if you switch off the thing. How user friendly! Conclusion: Apple is far from perfect and their products are neither. But they're nicely designed. That's it. I agree with Fred. Apple loveboys only remember the glory, and are king in not talking about the flaws. The iPhone announcement was horrible in Belgium. It not only was in contradiction with the Belgian law, the information on their website was plain wrong. Proof:
http://www.flickr.com/photos/b.....565897282/

Remember the Apple Cube? Where is it? Plain dead. Remember the problems with the iPod batteries? And the continuing hardware problems with their notebooks (you can cook eggs on them)? Remember the software problems with Rosetta? I can continue…

And about the naming, you’re just plain wrong. I’ve got an iPod next to me. Can you tell me how I can figure out which type it is? No, it’s impossible.

Did you ever examined the packaging of the Apple Remote? Does it say the Menu button doesn’t do anything on your iPod besides lighting up the backlight? I spend hours and hours to figure out why that button didn’t work…

Oh, and the iPhone’s alarm doesn’t go off if you switch off the thing. How user friendly!

Conclusion: Apple is far from perfect and their products are neither. But they’re nicely designed. That’s it.

]]> By: Tech and Marketing=Apple « Tech N’ Marketing http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-601 Tech and Marketing=Apple « Tech N’ Marketing Sun, 31 Aug 2008 08:48:00 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-601 [...] it? It is very simple, their marketing abilities are unparalleled in the market. I recently read an article all about Apple’s “Marketing Machine” that left me absolutely stunned at how [...] [...] it? It is very simple, their marketing abilities are unparalleled in the market. I recently read an article all about Apple’s “Marketing Machine” that left me absolutely stunned at how [...]

]]> By: alan wilensky http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-249 alan wilensky Tue, 26 Feb 2008 18:46:53 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-249 Creating a real brand has to be one of the most difficult accomplishments in the consumer electronics business. There are so many quick-fix, consultant driven solutions, that the very core of sanity, building a great product, seems to have slipped off the map. Apple did it the hard way; it took years, brains, and management of its creative and technical corps, but here we are. The competition may make similar and sometimes better products, on a feature basis (Creative, Zen), but Apple has a sauce that just keeps on executing with products that stick. Creating a real brand has to be one of the most difficult accomplishments in the consumer electronics business.

There are so many quick-fix, consultant driven solutions, that the very core of sanity, building a great product, seems to have slipped off the map.

Apple did it the hard way; it took years, brains, and management of its creative and technical corps, but here we are.

The competition may make similar and sometimes better products, on a feature basis (Creative, Zen), but Apple has a sauce that just keeps on executing with products that stick.

]]> By: John Blackburn http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-247 John Blackburn Sat, 23 Feb 2008 07:56:59 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-247 Fred, you're certainly right that the iPhone had shortcomings and flaws, and possibly right that it wasn't the best Version 1.0 it would be (though what product ever is?)—but Joshua's talking about the <i>launch</i> here. It's hard to say Apple's ability to launch a product doesn't reward study. Fred, you’re certainly right that the iPhone had shortcomings and flaws, and possibly right that it wasn’t the best Version 1.0 it would be (though what product ever is?)—but Joshua’s talking about the launch here. It’s hard to say Apple’s ability to launch a product doesn’t reward study.

]]> By: John Blackburn http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-246 John Blackburn Sat, 23 Feb 2008 00:13:25 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-246 Great observation about the importance of product names. You can read more about Apple's simple naming "formula" at http://watchingapple.com/2007/12/apples-product-names-are-easy-to-use/. Great observation about the importance of product names. You can read more about Apple’s simple naming “formula” at http://watchingapple.com/2007/.....y-to-use/.

]]> By: Joshua Weinberg http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-243 Joshua Weinberg Fri, 22 Feb 2008 18:54:53 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-243 Fred, the MacBook Air is a great example of why its important for companies to know and discuss product's "compromises" during the launch. One thing that Steve Jobs did during the MacBook Air keynote (1hr 6min 50sec) is proactively address some of what people might consider compromises and explain why Apple did not think those were issues. Many other companies never discuss the potential shortcomings of their product so when those shortcomings are discovered by the public (or reviewers) there is nothing telling "the other side of the story." Fred, the MacBook Air is a great example of why its important for companies to know and discuss product’s “compromises” during the launch. One thing that Steve Jobs did during the MacBook Air keynote (1hr 6min 50sec) is proactively address some of what people might consider compromises and explain why Apple did not think those were issues. Many other companies never discuss the potential shortcomings of their product so when those shortcomings are discovered by the public (or reviewers) there is nothing telling “the other side of the story.”

]]> By: Ken Vitto http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-242 Ken Vitto Fri, 22 Feb 2008 18:36:20 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-242 Great story and insight. As demonstrated by comments; the other great thing to have is readers with strong contrary opinions (see other comment) to help stir up the pot to generate a more unified community to rally against anyone opposed to Apple's ways...LOL Great story and insight.

As demonstrated by comments; the other great thing to have is readers with strong contrary opinions (see other comment) to help stir up the pot to generate a more unified community to rally against anyone opposed to Apple’s ways…LOL

]]> By: Fred Ochsenhirt http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/comment-page-1/#comment-241 Fred Ochsenhirt Fri, 22 Feb 2008 17:52:03 +0000 http://voices.allthingsd.com/20080222/what-consumer-technology-companies-can-learn-from-apple-product-launches/#comment-241 What companies really need to learn from Apple is how to get "journalists" like you to write puff pieces with so little basis in reality. The iPhone wasn't the best Version 1.0 product it could be; even with several rounds of updates, it's still not Version 1.0 and won't be until they fill in all the features they know are missing. The MacBook Air is similar - it's a half-baked product full of compromises that no one ever seems to talk about, blinded as they are by the hype and glitz of the Apple Marketing Machine. What companies really need to learn from Apple is how to get “journalists” like you to write puff pieces with so little basis in reality. The iPhone wasn’t the best Version 1.0 product it could be; even with several rounds of updates, it’s still not Version 1.0 and won’t be until they fill in all the features they know are missing. The MacBook Air is similar – it’s a half-baked product full of compromises that no one ever seems to talk about, blinded as they are by the hype and glitz of the Apple Marketing Machine.

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