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Apple Versus RIM: Now It’s Game On

February 28, 2008
by Peter Burrows
Computer Editor, BusinessWeek

Peter Burrows

The invite to the media event next week suggests that Apple has figured out how it wants to tap demand from all those corporate types that wish their employer would support the iPhone as well as other devices such as the BlackBerry. Evidently, since the event is also about the launch of the much-awaited iPhone software developers kit, Apple is banking that third-party software (and possibly the ability to update it–the map image shown on the invite includes a place called “Software Update”) is how it will differentiate the iPhone from the BlackBerry. Makes sense: the iPhone–essentially a Mac in a tiny, keyboard-less package–is more of a general purpose computer than is the BlackBerry. Who knows what new apps corporate programmers will come up with to exploit the iPhone’s many talents?

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