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Beth Comstock, SVP-CMO, GE: NBCU’s Digital Mindset Has Been Changed

March 4, 2008
by Staci D. Kramer
Executive Editor, paidContent.org

Staci D. Kramer

This time next week Beth Comstock will be reporting to work as SVP and CMO of GE, not president of integrated media for NBC Universal. Comstock, announced today as GE SVP and CMO, knew when she got on the phone with me today that her assurance in early January about not going back to GE was bound to come up: “At that point, it was still something we were talking about as out in the future. … In the past month, we started talking about it with a specific target date.”

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