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What Writers’ Strike? Viewers Bail on Web Video

March 7, 2008
by Michael Learmonth
Senior Editor, Silicon Alley Insider

Michael Learmonth

Remember how the writers’ strike was forcing people to shut off their TVs and turn to their Web browsers? Think again: Nielsen says video viewership actually dropped 5% from December (6.2 billion streams) to January (5.9 billion). Not surprising, then, that YouTube, the dominant purveyor of Web video, also slipped from 2.64 billion streams in December to 2.57 billion in January. Unique viewers at YouTube were also down slightly from 67.2 million to 66.2 million in January. But YouTube kept its 42% market share of total streams.

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