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How I Gamed Digg–and Laughed All the Way to the Bank

March 18, 2008
by Jordan Golson
Reporter, Valleywag

Jordan Golson

A few weeks ago, we wrote a story about humorous headline aggregator Fark.com. That story was then submitted to Digg. Partially as a joke and partially to see what would happen, Fark.com founder Drew Curtis linked to the Digg post, rather than to the original story.

By sending thousands of his readers to the Digg page, Curtis singlehandedly pushed the story to Digg’s homepage. Success! Instant traffic and a new grill for me. So, is there any way Digg can account for this? Not easily. It’s difficult to tell “authentic” Diggs from “gamed” Diggs, when you have thousands of readers showing up at a page out of the blue.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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