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Productivity, How-to and Advice Sites: Making Linkbait Useful Again

March 18, 2008
by Marshall Kirkpatrick
Blogger, ReadWriteWeb

Marshall Kirkpatrick

In the early days of the Web, going online was heralded as a great way to connect with other people who have had experiences similar to your own. The Web was a place to get answers, advice and community no longer limited by the geographic location of the individuals you connected with.

While all of that remains true today, the ubiquity of the Internet, the ease of publishing and the rise of online advertising has lead to the emergence of new kinds of Web sites: productivity, how-to and advice/Q&A sites that broadcast, scale and monetize that kind of information.

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About Voices

This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.

So here is exactly what we do: Read more »

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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