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For the Young, TV’s Passivity Is Passé

March 25, 2008
by Jacqui Cheng
Blogger, Ars Technica

Jacqui Cheng

The young are learning to multitask at an early age thanks to the TV. A study conducted by Grunwald Associates on kids’ use of social networks found that 64% of people between the ages of 9 and 17 aren’t just glued to the couch while the TV is on–they’re going online at the same time. In fact, the TV is what’s driving them to go online while watching their favorite shows, sometimes by offering interactive activities to go along with what they’re watching.

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