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The Power of New Media on the Presidency

March 26, 2008
by Steve Boriss
Associate Director of the Center for the Application of Information Technology, Washington University

Steve Boriss

So, has New Media changed the way we select our presidential nominees? Has it fulfilled its promise to reduce the ability of the mainstream media and the political establishment to pick our candidates for us? It might not seem so. After all, the three remaining possibilities are all U.S. senators perennially embraced by Old Media. Moreover, mainstream media has been mocking conservative talk-radio hosts and bloggers for their inability to defeat McCain. But, a look beneath the surface reveals that finally, during this election cycle, New Media has seized control of the nominating process, probably forever.

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