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How Apple Got Everything Right by Doing Everything Wrong

April 1, 2008
by Leander Kahney
News Editor, Wired.com

Leander Kahney

Everyone is familiar with Google’s famous catchphrase, “Don’t be evil.” It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that—proponents say—are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.

It’s ironic, then, that one of the Valley’s most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship—Google CEO Eric Schmidt sits on Apple’s board, after all—but by Google’s definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future.

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