Facebook: Needed or Loved?

I think Facebook is about to reach a very critical point in its development. It needs to answer a very basic question: Does it want to be needed or loved as a brand and as a service? I always pondered this question back in the good old days of AOL’s development. Is it a fun, community-based service that is free and aside of one’s life focused on one-to-one communications and chat? Or is it a utility that becomes a front page and starting point for its customers who pay with time and click streams and live their life on the Net? Is it consumer based or more of a B-to-B platform for others to reach consumers? Very few franchises get to be BOTH needed and loved.

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