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Revenge of the Flacks

April 21, 2008
by Charles Cooper
Executive Editor of Commentary, CNET News.com

Charles Cooper

If you’re still wondering why the media world is getting turned on its head, consider the following anecdote. A few years back, representatives from the Industry Standard, Wired and Upside were invited to a public-relations gathering to talk about how they decide what to cover. After they finished their prepared remarks, a young woman in the audience stood up to ask a question. “You talk a lot about tricks and tips on what we should do,” she said. “But I’ve done all that and I still can’t get you to cover my clients.” The reporter from Upside recognized the opening and rammed a Mack Truck right through it. “Ma’am,” he replied, “you need better clients.”

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