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Will Apple Open a Store in Second Life?

April 21, 2008
by Jack "Neo" Purcher
Senior Patent Editor, MacNN

Jack

On April 17, 2008, the U.S. Patent & Trademark Office published Apple’s patent application titled Enhancing Online Shopping Atmosphere. Apple’s patent generally relates to improving the experiences that online-shoppers may have at an online Apple Store, sometime in the future. While Apple points to the obvious advantages of shopping online, such as being continuously open for business 24/7, allowing consumers to quickly use search functions to find multiple items and of course the best of all, never having to leave the house to shop. However, Apple acknowledges that they have a long way to go before delivering a more interactive experience that could match that found in the real world.

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