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RSA Conference Will Shrink Like a Punctured Balloon

April 21, 2008
by Bruce Schneier
CTO, BT Counterpane

Bruce Schneier

Last week was the RSA Conference, easily the largest information-security conference in the world. More than 17,000 people descended on San Francisco’s Moscone Center to hear some of the more than 250 talks, attend I-didn’t-try-to-count parties, and try to evade over 350 exhibitors vying to sell them stuff. Talk to the exhibitors, though, and the most common complaint is that the attendees aren’t buying. It’s not the quality of the wares. … The problem is that most of the people attending the RSA Conference can’t understand what the products do or why they should buy them. So they don’t.

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