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Apple’s Secret Life

April 23, 2008
by Brian Caulfield
Senior Technology Writer, Forbes

Brian Caulfield

Forget Steve Jobs. The time to get the scoop on Apple’s next move is not when its charismatic founder is pitching the faithful on the computer and gadget-maker’s next product. It’s when his minions–Chief Operating Officer Tim Cook and Chief Financial Officer Peter Oppenheimer–meet with Wall Street analysts every quarter to talk over the Cupertino, Calif., company’s financial results. Will Apple introduce a next-generation iPhone in June? Is the company about to overhaul its lineup of hot-selling laptops? Is something even more exotic on the way? Pay attention, because Cook and Oppenheimer will almost surely drop some hints today.

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