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Yahoo Toots Its Horn as It Falls Further Behind

April 23, 2008
by Saul Hansell
Blogger, New York Times Bits

Saul Hansell

Yahoo did just well enough in the first quarter for it to be able to hold its head up high as it tries to justify its continued rejection of Microsoft’s hostile bid. … But panning back, there is still something wrong with this picture. I moderated a panel Tuesday afternoon at the Advertising Club of New York. The marketers there, like most big marketers, say they are shifting large chunks of their ad budgets from television onto the Internet. So why, in a market where money is being thrown online, does Yahoo, the second-largest seller of Internet ads, only have an increase in its online ad revenue of 7% over a year ago?

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