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News Corp: Selling Ads for MySpace Is Hard Work!

May 8, 2008
by Peter Kafka
Managing Editor, Silicon Alley Insider

Peter Kafka

News Corp. execs did more than just admit that they weren’t going to hit their revenue goals for MySpace and Fox Interactive Media today. They also fessed up to another open secret: Selling ads on social networks is really difficult. How difficult? Consider that even while MySpace and all of the other FIM sites continued to grow, FIM revenues dropped from $233 million in Q2 to $210 million in Q3; about a third of that total came from a three-year guaranteed deal from Google.

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