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How Little Do Users Read?

Jakob Nielsen

We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eye-tracking studies further validate this finding. The only thing we’ve been missing is a mathematical formula to quantify exactly how much (or how little) people read online. Now, thanks to new data, we have this as well.

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