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Meet Hiroyuki Nishimura, the Bad Boy of the Japanese Internet

Lisa Katayama

The stereotype of Japanese office culture–rigid, formal and hierarchical–is still the norm in most of the country. Hiroyuki Nishimura observes none of those rules. In spite of that, or perhaps because of it, the lackadaisical 31-year-old with a soul patch and wispy goatee has become the most influential figure on the Japanese Web.

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Comments

  1. The best article about this phenomenon ever. Great job Lisa.

    Posted by Joi Ito at May 27th, 2008 at 3:07 am

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