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TV Becomes Social Again

May 26, 2008
by Darren Waters
Editor, Technology Index, BBCnews.com

Darren Waters

Remember the term “water cooler moment”–in which a TV show generated a social buzz and was talked about by colleagues at work after broadcast? It seems to me that there are fewer and fewer water cooler moments, in part because television has become less of a cohesively social experience.

PVRS, video on demand, BitTorrent, digital download stores, DVD box sets have all helped to fracture the common viewing experience. We tend to watch our TV content out of sync with one another these days.

But last night I experienced a water cooler moment as a program was being broadcast. It was social TV at the point of broadcast, and it was thanks to Twitter.

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