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Sony’s Stringer Will Sell You a TV and a Movie, Too

June 6, 2008
by David F. Gallagher
Deputy Editor, Technology News, New York Times

David F. Gallagher

How do you make money on television sets when your competitors keep cutting prices? Throw in a little Will Smith, of course.

Howard Stringer, Sony’s chief executive, tossed out that idea at a lunch meeting Wednesday with people from the editorial and business sides of the New York Times. He noted his company’s recent agreement with cable companies to essentially build cable set-top boxes into its televisions.

“Technically, we can send a movie to that,” Mr. Stringer said. So why not package a TV set with a batch of Sony video content–including, say, a look at Sony Pictures’ Will Smith vehicle “Hancock” before its DVD release?

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