AT&T: New Low Price Will Move iPhones to Mass Market
AT&T restructured its deal with Apple, said Ralph de la Vega, the chief executive of AT&T Mobility, in order to overcome resistance from mass consumers to the high $399 price of the iPhone. Now, instead of paying Apple a portion of their monthly fees, carriers like AT&T will make a large payment to Apple every time an iPhone is sold and attached to their network.




