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Will You Read Microsoft’s Obit Here?

June 12, 2008
by Bill Virgin
Columnist, Seattle Post Intelligencer

Bill Virgin

Oh joy, another high-profile prognosticator predicting the demise of the American newspaper–and this time the soothsayer is no less than the chief executive of Microsoft. “There will be no media consumption left in 10 years that is not delivered over an IP network,” Steve Ballmer told the Washington Post. “There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.”

… Well, if Steve Ballmer can so cavalierly predict the end of an industry, so can we. By 2018, there will be no more Microsoft.

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