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Trent Reznor Continues to Show Different Ways to Connect With Fans

July 15, 2008
by Mike Masnick
Blogger, Techdirt

Mike Masnick

Back when Trent Reznor was still signed to Universal Music, he tested out his own form of a promotional campaign for his latest album: He started hiding USB keys with songs off of the album in the bathroom at his various concerts. Fans would find the USB keys, bring them home and upload the songs–making it into a huge event, generating much more interest around the album. Now that he’s independent and testing out all sorts of interesting business model experiments, he’s also doing plenty to connect directly to his biggest fans.

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