Can a PR guy run an operating system? Silicon Valley’s gut reaction: No way. And yet that’s what Facebook COO Sheryl Sandberg has done in appointing Elliot Schrage, her handpicked flack, to run Facebook’s platform. The platform, when it launched a year ago, was hailed as the world’s next Windows. … But in one very short year–or a very long one, rather–Facebook’s platform has gone from selling point to PR headache.
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