For She-Bloggers, Does It Take a Village to Profit?
Just three years ago, she was one of “three chicks with credit cards” trying to form a consortium of female bloggers.
Now, former CNN journalist Lisa Stone is championing a network of 2,200 blogs in a fresh strategic partnership with iVillage, taking on a new $5 million investment from iVillage-parent NBC Universal, and playing host to as many as eight blog-publishing conferences this year around the country. This Friday, the BlogHer conference in San Francisco is expected to attract as many as 3,000 bloggers, some of them mothers driving across the country via caravan while blogging about their trip. (Stone co-founded BlogHer in February 2005 with Elisa Camahort Page and Jory Des Jardins.)
