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Linden Lab Targets Second Life Ad Farms With Zoning Regulations

August 8, 2008
by Cyndy Aleo-Carreira
Contributor, Industry Standard

Cyndy Aleo-Carreira

Second Life may be getting more real by the day. In a post on the Second Life blog on Monday, Jack Linden describes the Linden Lab plan to better regulate the Mainland, the section of virtual land that’s managed directly by Linden Lab itself. With the implementation of a Department of Public Works, Second Life residents were alerted to a Linden Lab that wants to be more involved and regulate more of the user experience.

The new plan is still vague, but seems to center on the concept of zoning. One of the most frequent user complaints is the proliferation of ad farms in-world where a virtual world parcel is filled with nothing but ads for other in-world businesses, and the post suggests that Linden Lab will take steps to control what is viewed by many in Second Life to be akin to an adult bookstore moving in next door.

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