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Amazon’s Unseen Bestseller Raises Questions

August 12, 2008
by Therese Poletti
Senior Columnist, MarketWatch, Tech Tales

Therese Poletti

There was a certain irony Monday when Citigroup analyst Mark Mahaney jacked up his sales forecast for the Kindle, the electronic book reader developed by Amazon.com Inc. (AMZN)

Ironic because in Silicon Valley–the capital of early-technology adopters and the bleeding-edge users of all things geek–actual sightings of the device are quite rare.

Most of the digerati around here are still obsessed with Apple Inc.’s (AAPL) latest 3G iPhone, which still draws lines wrapping around the block. By contrast, the Kindle is so scarcely spotted that whenever tech analyst Rob Enderele uses his, little crowds tend to gather around him.

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