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Apple Blogosphere Flips, Product Rumors Chase Own Tail

August 12, 2008
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Such is the frenzy for information about potential new products from Apple (AAPL) that the blogosphere has begun to lose track of the rumors.

On Macrumors.com, a post this morning makes reference to a report purportedly put out today by Piper Jaffray analyst Michael Olson. The report, which supposedly details expectations of upgrades to Apple’s laptops and iPods that may materialize in September, sounds suspiciously like a report put out on Aug. 6 by Piper Jaffray analyst Gene Munster.

In fact, they are the same report! There were no new reports from either Munster or Olson today, as a quick phone call to Piper Jaffray’s media relations department revealed. Olson and Munster work together, sharing coverage of Apple, and the one report they filed on Aug. 6 is being confused as two separate reports a week apart.

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