Is NBC’s Tight Leash on Olympics Webcasts a Mistake?
For Internet television, the Beijing Olympics represent a milestone. NBC has created a site with an unprecedented 2,200 hours of live Webcasts of Olympic events. But the Olympics are also a powerful illustration of the current battle line between the big business of network television and the emerging medium of Web video. NBC’s broadcast and cable networks will air 700 hours of live events that will not be Webcast. And even more frustrating to some, another 700 hours of the contests will be taped and shown hours later on television, with no legal way for people in the United States to watch them before the broadcast.




