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When Apple’s Reach Exceeds Its Grasp

August 14, 2008
by Jason Snell
Editorial Director, Mac Publishing

Jason Snell

The huge success of the iPod and the incredible media hoopla surrounding the iPhone have transformed the way the world looks at Apple. … The public perception of Apple is that it’s a technology juggernaut with immense power at its disposal as it steamrolls over everyone else in the technology industry while creating one industry-busting product after another. There’s just one problem with that image: It’s not true. In the past year, we’ve seen numerous examples of how Apple’s reach can dramatically exceed its grasp.

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