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Bolt Of Lightning Doesn’t Fall Anywhere Near NBCOlympics.com

August 18, 2008
by Rafat Ali
Editor and Founder, Paidcontent.org

Rafat Ali

Michael Phelps who? In what is probably the greatest moment in this Olympics, Usain Bolt of Jamaica won gold in the 100-meter dash in 9.69 seconds, a new world record–and he didn’t even have to try after the first half of the race. But you wouldn’t know it if you were here in the U.S.–well, if you were not online actively searching for a video clip of it. NBCOlympics.com has a lame text story online, with a lamer Getty Images-supplied photo slideshow. Not that we were expecting anything different from NBC today, but it does add up to the growing frustration with the “bottled-up” (not my phrase … Jeff Zucker used it in a CNBC interview yesterday) coverage by the network.

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