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The Platform Is the Message

August 19, 2008
by Mark Cuban
Blogger, Blog Maverick

Mark Cuban

For years, people have been saying that they will watch things in high-definition TV that they would never ordinarily watch. In the 12 years I have been involved in Internet video in one form or another, I have yet to have anyone tell me they will watch something just because it’s on the Internet. That’s not to say people won’t surf the Net and sample something they otherwise would not watch. But one thing is becoming increasingly clear, while more people are “snacking on Internet video,” the real “meal” continues to be TV.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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