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My 2016 Olympics Business and Technology Predictions

August 27, 2008
by Mark Cuban
Blogger, Blog Maverick

Mark Cuban

If you haven’t read, ESPN has said that they will be aggressively bidding for the retransmission rights for the 2016 Olympics. Notice that I didn’t say TV rights. The battle for the Olympics rights will be in spreadsheet projections done by ESPN, NBC and probably DirecTV that will take into account what revenues can be generated by TV advertising (traditional and interactive), cable/satellite subscription revenues, an ever-increasing market size for mobile video and advertising, and of course audio/video and text advertising of all types.

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