Greenfield Online Buyer Revealed: It’s Microsoft
Greenfield Online (SRVY), which had previously disclosed receiving a $17.50-a-share bid from a “Fortune 100 strategic buyer,” today revealed that the winning bidder is Microsoft (MSFT).
Greenfield said the all-cash deal values the company at about $486 million. The company also terminated its previous deal to be acquired by Quadrangle Group for $15.50 a share. Greenfield will pay Quadrangle a $5 million termination fee.
Microsoft said it will sell the assets of Greenfield’s Internet survey solutions unit to an unnamed financial buyer. Both deals are expected to close in the fourth quarter. Greenfield operates Ciao, a European shopping comparison and consumer review site.