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YouTube Payola: Is Anyone Paying for Views?

September 4, 2008
by Michael Learmonth
Senior Editor, Silicon Alley Insider

Michael Learmonth

YouTube has always been very clear about the separation of editorial content and sponsored ads on its site: While the site is eager to sell advertising, placements as “featured” or “promoted” videos–incredibly valuable, high-traffic spots on the homepage–are not for sale. The “featured” and “promoted” videos on the homepage are chosen by editorial criteria, and, in theory, are not influenced by who is spending money to advertise. Or are they?

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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