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NBC Drops Silverlight, Runs Back to Adobe for Flash

September 8, 2008
by Corvida
Blogger, ReadWriteWeb

Corvida

NBC seems to be having a change of heart this week. The network recently wrapped up its streaming of the Olympics using Microsoft’s Silverlight technology. However, if you tuned in for this week’s NFL season opener, NBC was using Adobe’s Flash technology instead of Silverlight–a fact that made some do a double take. Here’s a look at why NBC left Silverlight in a flash (pun intended).

As we stated, NBC took a chance on Silverlight to stream the Olympic ceremonies for online and mobile viewers. While this was a great opportunity for Microsoft to promote its Silverlight platform, it wasn’t enough for NBC.

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